Finding the “write” story to tell that appeals to you, the customer, is fun!
Here are a few examples of stories that share a company’s product through the words of someone who has used them.
Hospitals and medical clinics have special needs. No one really loves the idea of surgery. To help people understand the awesome care and expertise this facility’s physicians have, we let them tell their story. This helps people relate, get comfortable with their health and the possibility of surgery.
Building trust in SMC’s phenomenal PA’s was our goal. This story shows how SMC’s providers treat their patients as their own. It was great to work with Tucker’s mom and tell their story. We took this story to social media, the website and to their annual report to share with the community…and thank them for their prayers and support!
Click for Link to Story
Donna shared her life-changing experience with knee surgery.
Click to Continue Reading Kevin’s Story
Kevin and Zane both had orthopedic surgery. We pulled their stories together for the annual report, but share each of their stories with different markets. The photoshoot with Zane included two sports to maximize time of telling the story over two seasons. We also told part of the story from a mom’s point of view.
ulled their stories together for the annual report, but share each of their stories with different markets. The photoshoot with Zane included two sports to maximize time of telling the story over two seasons. We also told part of the story from a mom’s point of view.